1 hour ago
Vintage Fender ad playing off the '60s surf scene featuring the Jaguar (left) and Jazz Bass (right).
The story of the Jaguar electric begins way back in 1962 when it was introduced as Fender’s answer to the growing popularity of Gibson electric guitars. Although it was intended as a feature-heavy top-of-the-line guitar, it never really caught on beyond that of the surf music scene – probably because Fender purposefully featured plenty of beach-centric Jaguar ads with classic beach babes and the like – and didn’t even compare to the success seen with the Telecaster or Stratocaster. Fender tried desperatel ... Read More