In the April 1953 issue of Musical Merchandise Magazine, a brief ad appeared marking the debut of a brand-new company. With its rather modest announcement, the Guild® company began its rise from a small Manhattan guitar workshop to one of the world's premier makers of high-quality acoustic (and several popular electric) guitars. Registered in October 1952, the fledgling Guild Guitars company set up a 1,500-square-foot manufacturing facility on the second floor of a factory at 536 Pearl St., not far from where Al Dronge's Park Row music store used to be in the 1930s and '40s.
Guild's genesis was simple. In 1952, Dronge's friend George Mann suggested that the two men start a new guitar company. Another friend of Dronge's, Gene Detgen, suggested the name "Guild." And that was that. Guild was in business, with Mann and Dronge as president vice president, respectively.
Today's Guild is as dynamic and prolific as ever! They continue to champion the timeless history and heritage of old-world craftsmanship, modern design innovation and solid value that has become synonymous with the Guild name.