Music in its most pure form is just human communication. With Deadmau5's live shows and releases that communication, by its nature, is only one-way. He performs and fans listen. With this remix-able album however that communication becomes a two-way road. People no longer just listen to the music, they can interact with it, change it and add their own creativity.
Utilizing the multi-touch features of the iPad, iPhone and iPod Touch, the Deadmau5 Touch Remix App is an innovative way for fans to interact with the music they enjoy and love. It gives them an unprecedented level of control and customisation over Deadmau5's music, giving users the ability to remix their favourites. They can freely take loops from different tracks and mix them together. Next, they can apply effects to their remix, adding their own creativity. They can then Record their remix and share with friends on Facebook. Fans will also be able to enter their remix into a competition to win a custom, one of a kind Deadmau5 iPad, loaded with all his music.
We are in the age of the prosumer, where the lines between people who consume/listen to music are becoming blurred with that of the producers. This remix album App introduces fans to the joys of being creative. Until now, technology did not permit this, but with the new generation of mobile touch devices, the work Deadmau5 does on stage can now be recreated in a simpler form for everyone to experience.
Firmly established as one of the most innovative electronic live acts globally, Deadmau5 has had an outstanding year. His driving foresight is constantly pushing the technological boundaries of his stage show. In May he unveiled the visual orgy of the cube stage and his highly anticipated L.E.D ‘mau5head’. The year climaxed with a 17,000 capacity sell out show at London’s Earls Court (the first ever electronic artist to headline the legendary venue) where he unveiled the 'touch screen', whose opacity allowed fans to enjoy his performance from a new perspective. The deadmau5 Touch Remix app reinforces his forward looking vision.