Ask any successful band how the journey to stardom has been and you will be surprised. You will be amazed to realize how hard they have worked to put their product out there. In fact, we can confidently say that creating a band is the easiest thing, but the toughest bit is breaking into stardom. A lot of work, particularly in marketing the brand has to be done and it will never happen in an overnight. But how did we make it as a band? Here are the four key marketing tips that helped us to put our brand out there:
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Trying to form a successful band and make it in the music business is tough enough as it is. With so much competition and an unforgiving audience, it’s a miracle any group makes it at all. Don’t make things harder for your band by falling victims to the following all too common, but preventable, mistakes.
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There are few things that an artist finds as excruciatingly bothering as explaining themselves. Not that this problem is particular to them – have you met a person in the public domain who finds it easy to write his biography? Even the most successful musicians get chills when it’s time to talk about themselves.
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Think of music as a spectrum; there’s the art side of it, and then there’s business side. To make it big, you need to be successful in both. While most musicians understand the art aspect, the business side remains a mystery to many. While there’s a lot you can do to turn your world around and make things start working for you, be sure to check the following pattern of mistakes musician make all the time in their desperate bid to make it BIG in the music business.
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Nowadays, the music industry is more fragmented and competitive than ever and things like file sharing, streaming and consumers buying single tracks Vs. entire albums on sites like iTunes have taken a toll on artists at every level. But the internet has changed the game for everyone, especially the up and coming DIY artist. For the first time in history, a musician can connect with millions of would-be fans and other musicians across the globe and earn a living with their music. The best part is you can forgo the major labels and their million-dollar marketing budgets that leave many signed artists in servitude and creative unhappiness. Musicians can now be in total control of their own careers and receive a much larger part of the revenue from sales and other income than they would have in the past.
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